New York

New York

I Love New York (stylized I ❤ NY) is both a logo and a song that are the basis of an advertising campaign and have been used since 1977 to promote tourism in New York City, and later to promote New York State as well. The trademarked logo, owned by New York State Empire State Development, appears in souvenir shops and brochures throughout the state, some licensed, many not. The song is the state song of New York. The Broadway League reported that Broadway shows sold approximately US$1.27 billion worth of tickets in the 2013–2014 season, an 11.4% increase from US$1.139 billion in the 2012–2013 season. Attendance in 2013–2014 stood at 12.21 million, representing a 5.5% increase from the 2012–2013 season's 11.57 million.